Engage Your Audience with Dynamic Audio Ads

Capture every moment and connect with your audience like never before in today's fast-paced, mobile world with Bang Bang Social's audio advertising solutions.

Make Some Noise.

Why Choose Programmatic

Audio Advertising?

Audio content is booming across various streaming platforms, giving us unprecedented access to podcasts, audiobooks, music, and playlists right from our mobile devices. This screen-free entertainment is becoming a staple in everyday life, and it's only getting bigger.

In 2021, a whopping 65.3% of Americans (that's 218.6 million people) tuned into digital audio each month. With Bang Bang Social's programmatic audio, you can tap into this growing audience and connect with them directly through their favorite audio content.

Amplify Your Reach with Programmatic Audio Ads

Reach your engaged audience in an immersive audio environment. With Bang Bang Social, audio advertising lets you connect with listeners as they enjoy their favorite audiobooks, podcasts, and streaming playlists. It's the perfect way to seamlessly integrate your brand into content they already love.

Unleash the Power of Audio Advertising

with Bang Bang Social

  • Craft a seamless narrative across various channels to engage consumers at every stage of the funnel. Elevate brand awareness with programmatic audio and CTV, educate your audience with native content, share your brand's story through video, and drive conversions with display ads. Plus, tap into the unique potential of in-game advertising and digital out-of-home to connect with your audience in innovative ways.

  • Harness the power of machine learning to discover your next customer. With advanced tools like lookalike targeting and CRM data onboarding, you can extend your reach beyond the limits of traditional radio. Fine-tune your targeting with programmatic audio to pinpoint specific demographics, household incomes, online behaviors, and locations.

  • Benefit from data-driven targeting and real-time measurement, just like your other programmatic channels. With programmatic audio advertising, you can optimize your campaigns on the fly, a significant advantage over traditional radio ads that only allow for post-campaign analysis.

  • Access a wide range of premium inventory and manage it effortlessly through our audio advertising platform. Ensure brand safety with ad buys through both open and private marketplace deals, giving you maximum control over where your audio ads are placed.

Bang Bang Social

Audio Advertising

Immerse Listeners in Your Brand

Boost your marketing campaigns with a multi-channel audio approach and capture the attention of engaged listeners for a greater share of voice. Our premium, brand-safe environment lets you purchase targeted ads from top audio publishers, creating personalized connections at scale.

Command Attention with Audio

Digital audio advertising offers a personal, engaging, and immersive experience that captures the listener's full attention, leading to higher brand recall.

Reach Audiences in Screen-Free Moments

Connect with your audience wherever they listen – on desktop, mobile, smart speakers, and connected cars. Unlock the full potential of a screen-free environment with Bang Bang Social!

The Perks of Programmatic Audio Advertising

  • Audio Advertising Is Emotionally Engaging

    Unlike TV and display ads, audio ads thrive on emotional engagement without relying on visuals. Digital audio immerses consumers in ways visual ads can't. Music stirs emotions, and podcasts mimic friendly chats. According to Edison Research, 70% of monthly podcast listeners don’t multitask, giving digital audio their full attention.

    This intimate connection makes listeners more receptive to ads, fostering better brand engagement. The personal nature of audio leads to higher ad recall, making your message memorable and impactful.

  • Digital Audio Listeners Are a Valuable Audience

    The fact that many digital audio listeners focus solely on the content makes them a prime target for programmatic audio ads. With no distractions, your ads make a greater impact. Plus, audio ads can't be skipped or blocked, ensuring maximum exposure and ROI.

    Digital audio audiences are affluent and well-educated. Edison Research shows that podcast listeners often have university degrees, stable employment, and household incomes above $100k. This makes them ideal for general prospecting.

    Younger generations, like millennials and Gen Z, are avid audio consumers. Targeting these groups lets you reach a demographic in their prime spending years, building long-lasting relationships and increasing Customer Lifetime Value (CLV).

  • Audio Advertising Offers Unique Targeting Options

    Programmatic audio targeting mirrors other digital channels, but with added precision. Use data from audio partners to target specific genres, niches, and demographics, aligning your ads with moods, genres, or topics.

    Podcasts cover niche interests like swimming, parenting, and crafts, allowing for fine-tuned targeting. For instance, a fintech company could place ads in financial planning podcasts, ensuring they reach a relevant, engaged audience.

  • Conveying Your Brand Message Through Audio

    With programmatic audio, the buying and execution process is as seamless as other automated ads, making it an easy addition to your strategy. But the real magic is in the format—communicating entirely through sound changes how your message is received.

    Audio is emotionally engaging and often consumed without distractions, like while walking, cooking, or driving. This makes it perfect for building brand awareness and enhancing your overall advertising strategy, working hand-in-hand with native and video ads.